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Cementing Realtor Relationships In Today’s Purchase-Driven Market

July 2018 NMP Editorial 

The prevalence of home purchase mortgages, as opposed to refis, will continue to increase. For Loan Officers, that means relationships with Real Estate Agents are more important than ever. However, there are many barriers to engaging real estate professionals. Here are some ideas on how Originators can offer unique value.

Surveys regularly affirm that around 50 percent of buyer decisions on choosing a lender are controlled or influenced by Real Estate Agents. That means most established agents already have go-to Mortgage Bankers and Mortgage Brokers. If you have cold-called Realtors, you know that the conversation does not last long unless you can offer something different.

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National Mortgage Professional